Beware of monotony;
it's the mother of all the deadly sins.

~ Edith Wharton


Here at Crucible Content, we specialise in producing content and communications in the Australian and international lifestyle space.

From travel and lifestyle to real estate, academic institutions, healthcare and membership organisations, we have a proven track record of delivering exceptional content, and due to expansion, we are opening our books to a few more clients this year.   

What we have to offer

Quite simply, we have unbeatable contacts and experience, so we can curate for you a dream team of some of the biggest names in lifestyle media in Australia: our people include seasoned experts with the highest editorial credibility and experience in every field of communications, from custom-made/client publications and journalism, through to branded or native content strategy and audiovisual content creation such as video, TV, photography and even podcasting.

  • Journalists 

  • Copywriters

  • Graphic designers 

  • TV/video producers & film crews 

  • Social media/digital gurus 

  • Brand strategists

  • Editors 

  • Drone operators 

  • Medical writers 

  • Proofreaders

Whatever you need, we have the plan and the people to make it happen. 


If you are a public relations, destination, membership organisation or other lifestyle professional looking for a media partner, or you simply need a content presence that more perfectly tells your story, we want to hear from you.


Perhaps your Instagram is languishing, or you're ready to amplify your brand's voice with a custom magazine or brochure, or your competitors are making videos for their socials and you don't know where to start.  

"We always say, here at Crucible, that advertising speaks to the head, but content speaks to the heart. More than ever, it is content that is winning the digital and print space by forming brand relationships and consumer loyalty like no other sales and marketing tool."
~ Jac Taylor, MD 

We can give you a top-flight suite of multimedia channels broadcasting a strategic, holistic campaign through glossy branded magazines and viral social materials... or we can make a casual, behind-the-scenes video to show your customers how you make the best new dish on this season's menu.


Our business model is agile, so we can tell your story any way you like, without bloating your costs. 

Our strength lies in decades of shared experience and a near-bursting Black Book of contacts and contractors we know and love, so you are only paying for the specific resources you need. You're getting the best, all put together in a bespoke package designed to meet your specific needs and, we hope, exceed your expectations.

See how we can define and amplify the story you want to tell, to reach the people you want to tell it to, and effect the kind of change you want to see. 


Our edge lies in our expertise. There are no beginners here.

We know what we're doing and we love what we do.




Brochure production

Commercial copywriting

Editorial/native content writing


Client publishing


Bespoke magazine production

Website/digital copywriting

Web blogging

EDM/newsletter production

Menu writing & proofing



Product & location photography

Promotional/talent photography

Destination videos

Branded videos

Social media video

Drone video/photography

Menu photography


Detailed content health checks 


Content strategy


One-on-one content coaching​


Social media strategy


Logo/branding design


Social media design


Branding collabs/BDM



Location fixing & famil hosting

Media releases

And the day came when the risk to remain
tight in a bud was more painful than the risk
it took to blossom. 
~ Anaïs Nin 


It is our great pleasure to support One Girl Australia. More than 130 million girls worldwide won’t be sent to school, leaving them vulnerable to child marriage, lifelong illiteracy and with no escape from the cycle of poverty. For every year a girl can stay in school, her income will increase 10-25%. She’s less likely to be sold as a child bride, she’s more likely to find meaningful employment, and she’s more likely to educate her own daughters – key to breaking the cycle.


This year, we pledge a percentage of our profits to One Girl Australia.

The bigger the dream,
the more important the team.

~ Robin Sharma


We're based in Sydney's Inner West. 
Come and visit for the city's best coffee (or a craft beer)!

Or drop us a line to receive our full list of services and rates card.

Managing Director: Jac Taylor

Ph: 0421 013 289


© 2020 by Crucible Content

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