Beware of monotony;
it's the mother of all the deadly sins.

~ Edith Wharton


At Crucible Content, we specialise in producing content
and communications for brands in
Australia and internationally.

Our full range of creative services helps you to
showcase your brand, grow engagement and drive conversions
through the simple act of telling your story.

From travel and lifestyle to real estate, academic institutions,
healthcare and membership organisations
we have a proven track record of delivering exceptional content,
and due to expansion, we are opening our books
to a few more clients this year.



Because you want people to know who you are
and what your brand stands for.

Because everyone is talking about ‘content’ 
but you don’t know where to start.

Because you want to start dreaming bigger,
delivering more creative content,
scaling up your audience engagement and
putting together campaigns with a wider scope.

Whatever you dream up, we can deliver.

Clean Bubbles
The best marketing doesn't feel like marketing.
~ Marketoonist


Firstly, we are not an advertising agency...

If you would like to talk someone into making a one-off purchase,
place a traditional advertorial. Your ROI is instant – but short term.  

If you want to form a lasting brand relationship with someone,
however, content is your answer.

We make content that nurtures relationships and engagement.
It makes people sign up to your newsletter, like your Facebook
and Instagram pages, listen out for news about you and
talk to other people about you.

If you are a member organisation, it gives your members
pleasure and pride to identify with your brand.

An advertorial message can make people switch off.
Great content, made with an authentic editorial feel,
makes people switch on and light up.

A brand that engages on an emotional level is a brand that
retains customers, long term. It makes the sales process
effortless and pleasurable, personal and longlasting.

With content, you don’t just make sales – you make ambassadors.

Color Stain


We simply have unbeatable contacts and experience, so we can curate for you a dream team of some of the biggest names in Australian lifestyle media.
Just tell us what you need - or let us put together a strategy for you.
Our creative services on call include: 

  • Award-winning journalists 

  • Copywriters

  • Graphic designers 

  • Native content writers + producers

  • TV/video producers + film crews 

  • Social media/digital gurus 

  • Brand strategists

  • Editors + proofreaders

  • Drone operators 

  • Medical, academic and other
    industry-specific writers 

  • Podcast producers

Our 'little black book' of contacts is our greatest asset.

We have spent years gathering together seasoned experts with the highest editorial credibility and decades of experience, right through
to agile digital natives who can offer a competitive price.
And contractors can enter our books by invitation only.

Abstract Lights


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We are working with industry-leading clients, delivering special event-long projects,
brand relaunches, website copywriting and blogging, social campaigns,
and year-on-year content partnerships - taking care of all publishing,
internal and external comms as required.  

We work with marketing departments, public relations agencies,
business owners and operators, and communications teams. 

It takes two flints to make a fire.
~ Louisa May Allcott

brand experience



Brochure production

Commercial copywriting

Editorial/native content writing


Client publishing


Bespoke magazine production

Website/digital copywriting

Web blogging

EDM/newsletter production

Menu writing & proofing



Product & location photography

Promotional/talent photography

Destination videos

Branded videos

Social media video

Drone video/photography

Menu photography


Detailed content health checks 


Content strategy


One-on-one content coaching​


Social media strategy


Logo/branding design


Social media design


Branding collabs/BDM



Location fixing & famil hosting

Media releases

Candy Stripes


Not every agency is the same.

Think of us more as a collaborative group of expert content contractors.

We have come together as a ‘package deal’, knowing you can have 
better value and a more comprehensive offering when we work together, rather than having to hire us one by one.


Together, we are so much more than the sum of our parts. 

If you add up the hours you spend searching out freelance writers,
producers, photographers, etc – then briefing them, checking on them,
doing quality control on what they produce, processing each of their accounts... you'll start to see where the value is in coming to Crucible.


We only use the best creatives, from our carefully curated Little Black Book.
We strategise and organise what you need (and determine what you don't) then we make it happen so you can get back to business.


Because production is what we do - it's all we do. 

We don't have a big shiny office paying 1000s in rent in the CBD. 

We don't have receptionists and rented pot plants
and gigantic photocopiers.

We are an agile group of contractors, many of whom have worked together
for years. We know we work seamlessly and effectively together. 
(And we were collaborating via Zoom before it was cool.) 

All this means you're only paying for what you need, and nothing you don't. 

And the day came when the risk to remain
tight in a bud was more painful than the risk
it took to blossom. 
~ Anaïs Nin 


It is our great pleasure to support One Girl Australia.

More than 130 million girls worldwide won’t be sent to school,
leaving them vulnerable to child marriage, lifelong illiteracy and
with no escape from the cycle of poverty.

For every year a girl can stay in school, her income will increase 10-25%.
She’s less likely to be sold as a child bride, she’s more likely to find
meaningful employment, and she’s more likely to educate
her own daughters – key to breaking the cycle.

This year, we pledge a percentage of our profits to One Girl Australia.


The lifestyle industry has been hit like never before.
There are writers and creatives with little or no income
and JobKeeper not always plugging the cracks.

We are proud to have achieved more client projects than ever
during 2020, putting us in a position to be able to distribute paying work
to more workers in this field. We have ensured that our books include 
excellent content creators who just happen to be single parents,
senior workers, DV survivors and people with disability.

Practising business ethically is important to us and
we always love to meet clients who hold similar values. 



Let's get started.

Our crack team of content scientists
The bigger the dream,
the more important the team.

~ Robin Sharma

Drop us a line if you have any questions, or if you'd like a chat. 

We're based in Sydney's Inner West. 

Come and visit for the city's best coffee (or craft beer)!

Email, call, or pop in your details below and we'll be in touch.

Managing Director: Jac Taylor

Ph: 0421 013 289